Making the Sports & Entertainment Industries Accessible in the UK

The brief

Bridged International is a London-based organisation founded by Ella Ireri to connect young people with careers in the sports and entertainment industries, specifically the behind-the-scenes roles that coordinate shows and games. The original Squarespace site had served its purpose, but Ella needed scalability and custom functionality. She brought in Visualsnare to redesign it as a full resource centre.

The challenge

A resource centre lives or dies by how easily people can find what they need. The existing Squarespace setup lacked the information hierarchy, search, and content management flexibility the new direction required.

The approach

We restructured the information hierarchy so visitors could move from the landing page to a resource in as few steps as possible, and added a search for users arriving with a specific need. Article layouts were reworked for scannability, forms were rebuilt to be managed from within the site, and social media integration and SEO were baked in from the start.